SignCraft Social Media

For SignCraft, I currently lead the ongoing creation and execution of social media content designed to increase engagement, promote online ordering, and showcase the breadth of their custom signage solutions. The work spans static posts, carousel posts, and short-form video reels across Instagram and Facebook.

I manage the entire content process, from concept development and messaging to setting up and shooting video, editing footage, designing graphics, and scheduling posts. Each piece balances bold, visual-first creative with clear, concise copy to support both brand awareness and conversion goals.

All content is aligned with SignCraft’s Built to Be Seen positioning, highlighting speed, clarity, and real-world applications of their products while maintaining a consistent, professional brand presence across platforms.